Website brief

Website Project Brief

Tell us about the website you want to build. The more colour you can give us, the sharper the proposal and timeline.

Brand · Web · SEO studio for ambitious teams. Tell us about your project — every answer helps us scope and price it accurately.

Your name Your email Company (optional) In one line, what do you need? (saves us reading time)

If you only finish this page, we already have enough to reach out.

3 short stages · about 18 min total · skip what you don't know

Add above to continue.

Rough answers are fine. You can send what you have any time after the first stage.

Download a PDF brief document Prefer paper? Print the questions and fill in offline.

Quick start · 1 of 4 · ~4 min · 1 required

About your business

Quick context so we understand what you do.

Fill this section with your voice

Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

What does your business do, in one sentence?* Imagine you're explaining it to a friend. This question is required to continue.

How long have you been operating?

Current website URL (if any)

Key competitors (URLs) List 2–3 we should look at.

Please answer to continue.

Quick start · 2 of 4 · ~4 min · 2 required

Your audience

Who are we designing this for?

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Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

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Who is your ideal customer?* This question is required to continue.

What problem are you solving for them?* This question is required to continue.

What action do you want them to take on the site?

Pick as many as feel right.

Please answer to continue.

Quick start · 3 of 4 · ~4 min · 1 required

Project goals

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Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

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What does success look like 6 months after launch?* A few sentences is fine. This question is required to continue.

Top 3 must-have features

Pick as many as feel right.

Anything you definitely DON'T want on the site?

Please answer to continue.

Quick start · 4 of 4 · ~4 min

Visual direction

Pick the vibes that feel like the right fit.

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Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Which design directions feel most "you"? Pick one or two that resonate.

Reference websites you love Up to 5. Tell us *what* you like about each.

Existing brand assets?

Upload existing brand assets Logo, brand guidelines, fonts — anything you have.

PDFs, images, brand decks — anything that helps.

Please answer to continue.

Project details · 1 of 4 · ~2 min

Pages & content

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Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Roughly how many pages do you need?

Which pages do you definitely need?

Pick as many as feel right.

Who will write the copy?

Who will provide images / video?

Please answer to continue.

Project details · 2 of 4 · ~2 min

Tech & integrations

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Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Preferred CMS / platform?

Tools we need to integrate with

Pick as many as feel right.

Hosting preference

Please answer to continue.

Project details · 3 of 4 · ~1 min

SEO & performance

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Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

How important is SEO to this project?

Not a priority Value: Critical

Are you running paid ads we should consider?

Please answer to continue.

Project details · 4 of 4 · ~2 min · 1 required

Timeline

Fill this section with your voice

Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

When do you need to launch?* This question is required to continue.

Any hard deadlines or events?

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Wrap up · 1 of 3 · ~1 min · 1 required

Budget

We use this to scope something realistic for you. A range is fine.

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Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

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Project budget* This question is required to continue.

A ballpark is fine — we'll talk specifics during scoping.

Do you have an ongoing maintenance budget?

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Wrap up · 2 of 3 · ~1 min

Decision-making

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Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

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Who will sign off on the project?

Best way to communicate during the project?

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Wrap up · 3 of 3 · ~2 min

Anything else

Fill this section with your voice

Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Anything else we should know? Concerns, past experiences, dreams — all welcome.

How did you hear about us?

Please answer to continue.

Send what you have?

We'll send answer now and reach out if we need more. You won't be able to add more from this link afterwards.

Almost done

Review your answers

Quick check before you send — anything you skip can still be added later, but it speeds things up if it's in now.

Answered

Required (6)

required .

What does your business do, in one sentence? Required
How long have you been operating?
Current website URL (if any)
Key competitors (URLs)

Who is your ideal customer? Required
What problem are you solving for them? Required
What action do you want them to take on the site?

What does success look like 6 months after launch? Required
Top 3 must-have features
Anything you definitely DON'T want on the site?

Which design directions feel most "you"?
Reference websites you love
Existing brand assets?
Upload existing brand assets

Roughly how many pages do you need?
Which pages do you definitely need?
Who will write the copy?
Who will provide images / video?

Preferred CMS / platform?
Tools we need to integrate with
Hosting preference

How important is SEO to this project?
Are you running paid ads we should consider?

When do you need to launch? Required
Any hard deadlines or events?

Project budget Required
Do you have an ongoing maintenance budget?

Who will sign off on the project?
Best way to communicate during the project?

Anything else we should know?
How did you hear about us?

I'm happy with these answers. Foundry & Co can use them to scope the project and follow up at the email I gave.

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