Website Project Brief

Tell us about the website you want to build. The more colour you can give us, the sharper the proposal and timeline.

Voice-fillable: talk instead of typing You'll get a plain-English recap when you're done

Got a brief PDF? Drop it in and we'll fill the form

We pull out every field we can match — anything else lands in the catch-all notes section. You can edit any answer before submitting.

PDF · up to 15 MB

Reading the PDF — usually 10-20 seconds…

Extras from the PDF

These didn't fit any specific field. Copy them into the section that fits best, or just leave them here for the team.

Brand · Web · SEO studio for ambitious teams. Tell us about your project — every answer helps us scope and price it accurately.

Your name Your email Company (optional) In one line, what do you need? (saves us reading time)

If you only finish this page, we already have enough to reach out.

Save & continue later — email me this link

3 short stages · about 18 min total · skip what you don't know

Add above to continue.

Rough answers are fine. You can send what you have any time after the first stage.

Download a PDF brief document Prefer paper? Print the questions and fill in offline.

Quick start · 1 of 4 · ~4 min · 1 required

About your business

Quick context so we understand what you do.

Walk us through about your business. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· What does your business do, in one sentence?
· How long have you been operating?
· Current website URL (if any)
· Key competitors (URLs)

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· What does your business do, in one sentence?
· How long have you been operating?
· Current website URL (if any)
· Key competitors (URLs)

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

What does your business do, in one sentence?* Imagine you're explaining it to a friend. This question is required to continue.

How long have you been operating?

Current website URL (if any)

Key competitors (URLs) List 2–3 we should look at.

Please answer to continue.

Quick start · 2 of 4 · ~4 min · 2 required

Your audience

Who are we designing this for?

Walk us through your audience. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Who is your ideal customer?
· What problem are you solving for them?
· What action do you want them to take on the site?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Who is your ideal customer?
· What problem are you solving for them?
· What action do you want them to take on the site?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Who is your ideal customer?* This question is required to continue.

What problem are you solving for them?* This question is required to continue.

What action do you want them to take on the site?

Pick as many as feel right.

Please answer to continue.

Quick start · 3 of 4 · ~4 min · 1 required

Project goals

Walk us through project goals. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· What does success look like 6 months after launch?
· Top 3 must-have features
· Anything you definitely DON'T want on the site?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· What does success look like 6 months after launch?
· Top 3 must-have features
· Anything you definitely DON'T want on the site?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

What does success look like 6 months after launch?* A few sentences is fine. This question is required to continue.

Top 3 must-have features

Pick as many as feel right.

Anything you definitely DON'T want on the site?

Please answer to continue.

Quick start · 4 of 4 · ~4 min

Visual direction

Pick the vibes that feel like the right fit.

Walk us through visual direction. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Which design directions feel most "you"?
· Existing brand assets?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Which design directions feel most "you"?
· Existing brand assets?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Which design directions feel most "you"? Pick one or two that resonate.

Reference websites you love Up to 5. Tell us *what* you like about each.

Existing brand assets?

Upload existing brand assets Logo, brand guidelines, fonts — anything you have.

PDFs, images, brand decks, anything that helps. Max 5 files · 25 MB each.

Please answer to continue.

Project details · 1 of 4 · ~2 min

Pages & content

Walk us through pages & content. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Roughly how many pages do you need?
· Which pages do you definitely need?
· Who will write the copy?
· Who will provide images / video?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Roughly how many pages do you need?
· Which pages do you definitely need?
· Who will write the copy?
· Who will provide images / video?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Roughly how many pages do you need?

Which pages do you definitely need?

Pick as many as feel right.

Who will write the copy?

Who will provide images / video?

Please answer to continue.

Project details · 2 of 4 · ~2 min

Tech & integrations

Walk us through tech & integrations. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Preferred CMS / platform?
· Tools we need to integrate with
· Hosting preference

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Preferred CMS / platform?
· Tools we need to integrate with
· Hosting preference

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Preferred CMS / platform?

Tools we need to integrate with

Pick as many as feel right.

Hosting preference

Please answer to continue.

Project details · 3 of 4 · ~1 min

SEO & performance

Walk us through seo & performance. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· How important is SEO to this project?
· Are you running paid ads we should consider?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· How important is SEO to this project?
· Are you running paid ads we should consider?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

How important is SEO to this project?

Not a priority Value: Critical

Are you running paid ads we should consider?

Please answer to continue.

Project details · 4 of 4 · ~2 min · 1 required

Timeline

Walk us through timeline. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· When do you need to launch?
· Any hard deadlines or events?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· When do you need to launch?
· Any hard deadlines or events?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

When do you need to launch?* This question is required to continue.

Any hard deadlines or events?

Please answer to continue.

Wrap up · 1 of 3 · ~1 min · 1 required

Budget

We use this to scope something realistic for you. A range is fine.

Walk us through budget. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Project budget
· Do you have an ongoing maintenance budget?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Project budget
· Do you have an ongoing maintenance budget?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Project budget* This question is required to continue.

A ballpark is fine. We'll talk specifics during scoping.

Do you have an ongoing maintenance budget?

Please answer to continue.

Wrap up · 2 of 3 · ~1 min

Decision-making

Walk us through decision-making. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Who will sign off on the project?
· Best way to communicate during the project?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Who will sign off on the project?
· Best way to communicate during the project?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Who will sign off on the project?

Best way to communicate during the project?

Please answer to continue.

Wrap up · 3 of 3 · ~2 min

Anything else

Walk us through anything else. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Anything else we should know?
· How did you hear about us?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Anything else we should know?
· How did you hear about us?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Anything else we should know? Concerns, past experiences, dreams — all welcome.

How did you hear about us?

Please answer to continue.

Save & continue later

We'll save what you've answered so far and email you a one-tap link so you can pick up exactly where you left off — no login needed.

Your email

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We'll send answer now and reach out if we need more. You won't be able to add more from this link afterwards.

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Answered

Required (6)

required .

What does your business do, in one sentence? Required
How long have you been operating?
Current website URL (if any)
Key competitors (URLs)

Who is your ideal customer? Required
What problem are you solving for them? Required
What action do you want them to take on the site?

What does success look like 6 months after launch? Required
Top 3 must-have features
Anything you definitely DON'T want on the site?

Which design directions feel most "you"?
Reference websites you love
Existing brand assets?
Upload existing brand assets

Roughly how many pages do you need?
Which pages do you definitely need?
Who will write the copy?
Who will provide images / video?

Preferred CMS / platform?
Tools we need to integrate with
Hosting preference

How important is SEO to this project?
Are you running paid ads we should consider?

When do you need to launch? Required
Any hard deadlines or events?

Project budget Required
Do you have an ongoing maintenance budget?

Who will sign off on the project?
Best way to communicate during the project?

Anything else we should know?
How did you hear about us?

I'm happy with these answers. Foundry & Co can use them to scope the project and follow up at the email I gave.

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