Social brief

Social Media Campaign Brief

Tell us about the campaign, the audience and what success looks like — we'll come back with a creative direction.

Brand · Web · SEO studio for ambitious teams. Tell us about your project — every answer helps us scope and price it accurately.

Your name Your email Company (optional) In one line, what do you need? (saves us reading time)

If you only finish this page, we already have enough to reach out.

3 short stages · about 11 min total · skip what you don't know

Add above to continue.

Rough answers are fine. You can send what you have any time after the first stage.

Download a PDF brief document Prefer paper? Print the questions and fill in offline.

Quick start · 1 of 3 · ~3 min · 3 required

About the campaign

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Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

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What we heard:

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What's the campaign about, in one sentence?* This question is required to continue.

Is this a one-off launch or always-on?* This question is required to continue.

When does it need to go live?* This question is required to continue.

Please answer to continue.

Quick start · 2 of 3 · ~2 min · 1 required

Audience

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Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

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Who is this campaign for?* This question is required to continue.

Where do they spend time online?

Pick as many as feel right.

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Quick start · 3 of 3 · ~2 min · 1 required

Goals & KPIs

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Recording…

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What we heard:

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Primary goal* This question is required to continue.

Numbers we should aim for (if you have them) e.g. "10k impressions, 200 sign-ups". Skip if unsure.

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Project details · 1 of 2 · ~2 min · 1 required

Channels & deliverables

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Recording…

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What we heard:

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Channels we should run on* This question is required to continue.

Pick as many as feel right.

Asset formats you need

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Will paid media be part of this?

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Project details · 2 of 2 · ~4 min

Brand & creative

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Recording…

s · max 90s

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What we heard:

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Brand assets we should work from Logos, fonts, brand guidelines.

PDFs, images, brand decks — anything that helps.

Campaigns you admire

Things we should NOT do

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Wrap up · 1 of 2 · ~1 min · 1 required

Budget

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Recording…

s · max 90s

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What we heard:

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Total campaign budget (creative + media)* This question is required to continue.

A ballpark is fine — we'll talk specifics during scoping.

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Wrap up · 2 of 2 · ~2 min

Anything else

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Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

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Anything else we should know?

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Send what you have?

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Almost done

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Answered

Required (7)

required .

What's the campaign about, in one sentence? Required
Is this a one-off launch or always-on? Required
When does it need to go live? Required

Who is this campaign for? Required
Where do they spend time online?

Primary goal Required
Numbers we should aim for (if you have them)

Channels we should run on Required
Asset formats you need
Will paid media be part of this?

Brand assets we should work from
Campaigns you admire
Things we should NOT do

Total campaign budget (creative + media) Required

Anything else we should know?

I'm happy with these answers. Foundry & Co can use them to scope the project and follow up at the email I gave.

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