Social Media Campaign Brief

Tell us about the campaign, the audience and what success looks like — we'll come back with a creative direction.

Voice-fillable: talk instead of typing You'll get a plain-English recap when you're done

Got a brief PDF? Drop it in and we'll fill the form

We pull out every field we can match — anything else lands in the catch-all notes section. You can edit any answer before submitting.

PDF · up to 15 MB

Reading the PDF — usually 10-20 seconds…

Extras from the PDF

These didn't fit any specific field. Copy them into the section that fits best, or just leave them here for the team.

Brand · Web · SEO studio for ambitious teams. Tell us about your project — every answer helps us scope and price it accurately.

Your name Your email Company (optional) In one line, what do you need? (saves us reading time)

If you only finish this page, we already have enough to reach out.

Save & continue later — email me this link

3 short stages · about 11 min total · skip what you don't know

Add above to continue.

Rough answers are fine. You can send what you have any time after the first stage.

Download a PDF brief document Prefer paper? Print the questions and fill in offline.

Quick start · 1 of 3 · ~3 min · 3 required

About the campaign

Walk us through about the campaign. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· What's the campaign about, in one sentence?
· Is this a one-off launch or always-on?
· When does it need to go live?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· What's the campaign about, in one sentence?
· Is this a one-off launch or always-on?
· When does it need to go live?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

What's the campaign about, in one sentence?* This question is required to continue.

Is this a one-off launch or always-on?* This question is required to continue.

When does it need to go live?* This question is required to continue.

Please answer to continue.

Quick start · 2 of 3 · ~2 min · 1 required

Audience

Walk us through audience. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Who is this campaign for?
· Where do they spend time online?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Who is this campaign for?
· Where do they spend time online?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Who is this campaign for?* This question is required to continue.

Where do they spend time online?

Pick as many as feel right.

Please answer to continue.

Quick start · 3 of 3 · ~2 min · 1 required

Goals & KPIs

Walk us through goals & kpis. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Primary goal
· Numbers we should aim for (if you have them)

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Primary goal
· Numbers we should aim for (if you have them)

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Primary goal* This question is required to continue.

Numbers we should aim for (if you have them) e.g. "10k impressions, 200 sign-ups". Skip if unsure.

Please answer to continue.

Project details · 1 of 2 · ~2 min · 1 required

Channels & deliverables

Walk us through channels & deliverables. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Channels we should run on
· Asset formats you need
· Will paid media be part of this?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Channels we should run on
· Asset formats you need
· Will paid media be part of this?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Channels we should run on* This question is required to continue.

Pick as many as feel right.

Asset formats you need

Pick as many as feel right.

Will paid media be part of this?

Please answer to continue.

Project details · 2 of 2 · ~4 min

Brand & creative

Walk us through brand & creative. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Things we should NOT do

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Things we should NOT do

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Brand assets we should work from Logos, fonts, brand guidelines.

PDFs, images, brand decks, anything that helps. Max 5 files · 25 MB each.

Campaigns you admire

Things we should NOT do

Please answer to continue.

Wrap up · 1 of 2 · ~1 min · 1 required

Budget

Walk us through budget. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Total campaign budget (creative + media)

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Total campaign budget (creative + media)

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Total campaign budget (creative + media)* This question is required to continue.

A ballpark is fine. We'll talk specifics during scoping.

Please answer to continue.

Wrap up · 2 of 2 · ~2 min

Anything else

Walk us through anything else. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Anything else we should know?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Anything else we should know?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Anything else we should know?

Please answer to continue.

Save & continue later

We'll save what you've answered so far and email you a one-tap link so you can pick up exactly where you left off — no login needed.

Your email

Send what you have?

We'll send answer now and reach out if we need more. You won't be able to add more from this link afterwards.

Almost done

Review your answers

Quick check before you send. Anything you skip can still be added later, but it speeds things up if it's in now.

Answered

Required (7)

required .

What's the campaign about, in one sentence? Required
Is this a one-off launch or always-on? Required
When does it need to go live? Required

Who is this campaign for? Required
Where do they spend time online?

Primary goal Required
Numbers we should aim for (if you have them)

Channels we should run on Required
Asset formats you need
Will paid media be part of this?

Brand assets we should work from
Campaigns you admire
Things we should NOT do

Total campaign budget (creative + media) Required

Anything else we should know?

I'm happy with these answers. Foundry & Co can use them to scope the project and follow up at the email I gave.

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