Foundry & Co
Seo brief

SEO Brief

Help us understand what you sell, who you sell to, and where you stand in search today.

Brand · Web · SEO studio for ambitious teams. Tell us about your project — every answer helps us scope and price it accurately.

3 short stages · about 16 min total · skip what you don't know

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Rough answers are fine. You can send what you have any time after the first stage.

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Quick start · 1 of 5 · ~3 min · 2 required

About your business

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Quick start · 2 of 5 · ~3 min · 2 required

Goals

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Quick start · 3 of 5 · ~2 min · 1 required

Audience

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Quick start · 4 of 5 · ~2 min · 1 required

Keyword targets

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Quick start · 5 of 5 · ~3 min · 1 required

Competitors

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Project details · 1 of 5 · ~2 min

Current state

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Project details · 2 of 5 · ~1 min

Content

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Project details · 3 of 5 · ~3 min

Technical

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Project details · 4 of 5 · ~2 min

Backlinks & PR

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Project details · 5 of 5 · ~1 min

Local SEO

Skip if not relevant.

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Wrap up · 1 of 4 · ~1 min

Tracking & reporting

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Wrap up · 2 of 4 · ~1 min · 1 required

Timeline

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Wrap up · 3 of 4 · ~1 min · 1 required

Budget

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Wrap up · 4 of 4 · ~2 min

Anything else

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Answered
Required (9)

required .

Website URL Required
In one sentence — what do you sell or offer? Required
How long has the site existed?
Primary goal of this SEO project Required
What does success look like in 6 months? Required
Geographic focus
Who is your ideal customer? Required
What language(s) does your site need to rank in?
List 5–10 keywords you want to rank for Required
Are there branded terms competitors are bidding on?
Top 3 organic competitors (URLs) Required
What do they do that you wish you did?
Have you done SEO before?
Has your traffic dropped recently?
Do you have access to Google Search Console / Analytics?
How much content do you publish today?
Who creates your content?
Do you want us to write content for you?
CMS / platform
Are devs available for fixes?
Any known technical issues (slow site, indexing problems, redirects)?
Have you done link building before?
Do you have a digital PR or outreach team?
Are there any links / placements you absolutely don't want us to pursue?
Do you serve customers from a physical location?
Google Business Profile URL
How would you like to receive reports?
KPIs that matter most
When would you like to start? Required
Monthly SEO budget Required
Anything else we should know?
How did you hear about us?

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