SEO Brief

Help us understand what you sell, who you sell to, and where you stand in search today.

Voice-fillable: talk instead of typing You'll get a plain-English recap when you're done

Got a brief PDF? Drop it in and we'll fill the form

We pull out every field we can match — anything else lands in the catch-all notes section. You can edit any answer before submitting.

PDF · up to 15 MB

Reading the PDF — usually 10-20 seconds…

Extras from the PDF

These didn't fit any specific field. Copy them into the section that fits best, or just leave them here for the team.

Brand · Web · SEO studio for ambitious teams. Tell us about your project — every answer helps us scope and price it accurately.

Your name Your email Company (optional) In one line, what do you need? (saves us reading time)

If you only finish this page, we already have enough to reach out.

Save & continue later — email me this link

3 short stages · about 16 min total · skip what you don't know

Add above to continue.

Rough answers are fine. You can send what you have any time after the first stage.

Download a PDF brief document Prefer paper? Print the questions and fill in offline.

Quick start · 1 of 5 · ~3 min · 2 required

About your business

Walk us through about your business. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Website URL
· In one sentence — what do you sell or offer?
· How long has the site existed?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Website URL
· In one sentence — what do you sell or offer?
· How long has the site existed?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Website URL* This question is required to continue.

In one sentence — what do you sell or offer?* This question is required to continue.

How long has the site existed?

Please answer to continue.

Quick start · 2 of 5 · ~3 min · 2 required

Goals

Walk us through goals. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Primary goal of this SEO project
· What does success look like in 6 months?
· Geographic focus

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Primary goal of this SEO project
· What does success look like in 6 months?
· Geographic focus

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Primary goal of this SEO project* This question is required to continue.

What does success look like in 6 months?* This question is required to continue.

Geographic focus

Pick as many as feel right.

Please answer to continue.

Quick start · 3 of 5 · ~2 min · 1 required

Audience

Walk us through audience. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Who is your ideal customer?
· What language(s) does your site need to rank in?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Who is your ideal customer?
· What language(s) does your site need to rank in?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Who is your ideal customer?* This question is required to continue.

What language(s) does your site need to rank in?

Pick as many as feel right.

Please answer to continue.

Quick start · 4 of 5 · ~2 min · 1 required

Keyword targets

Walk us through keyword targets. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· List 5–10 keywords you want to rank for
· Are there branded terms competitors are bidding on?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· List 5–10 keywords you want to rank for
· Are there branded terms competitors are bidding on?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

List 5–10 keywords you want to rank for* One per line. Don't worry about volume yet. This question is required to continue.

Are there branded terms competitors are bidding on?

Please answer to continue.

Quick start · 5 of 5 · ~3 min · 1 required

Competitors

Walk us through competitors. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Top 3 organic competitors (URLs)
· What do they do that you wish you did?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Top 3 organic competitors (URLs)
· What do they do that you wish you did?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Top 3 organic competitors (URLs)* This question is required to continue.

What do they do that you wish you did?

Please answer to continue.

Project details · 1 of 5 · ~2 min

Current state

Walk us through current state. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Have you done SEO before?
· Has your traffic dropped recently?
· Do you have access to Google Search Console / Analytics?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Have you done SEO before?
· Has your traffic dropped recently?
· Do you have access to Google Search Console / Analytics?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Have you done SEO before?

Has your traffic dropped recently?

Do you have access to Google Search Console / Analytics?

Pick as many as feel right.

Please answer to continue.

Project details · 2 of 5 · ~1 min

Content

Walk us through content. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· How much content do you publish today?
· Who creates your content?
· Do you want us to write content for you?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· How much content do you publish today?
· Who creates your content?
· Do you want us to write content for you?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

How much content do you publish today?

Who creates your content?

Do you want us to write content for you?

Please answer to continue.

Project details · 3 of 5 · ~3 min

Technical

Walk us through technical. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· CMS / platform
· Are devs available for fixes?
· Any known technical issues (slow site, indexing problems, redirects)?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· CMS / platform
· Are devs available for fixes?
· Any known technical issues (slow site, indexing problems, redirects)?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

CMS / platform

Are devs available for fixes?

Any known technical issues (slow site, indexing problems, redirects)?

Please answer to continue.

Project details · 4 of 5 · ~2 min

Backlinks & PR

Walk us through backlinks & pr. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Have you done link building before?
· Do you have a digital PR or outreach team?
· Are there any links / placements you absolutely don't want us to pursue?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Have you done link building before?
· Do you have a digital PR or outreach team?
· Are there any links / placements you absolutely don't want us to pursue?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Have you done link building before?

Do you have a digital PR or outreach team?

Are there any links / placements you absolutely don't want us to pursue?

Please answer to continue.

Project details · 5 of 5 · ~1 min

Local SEO

Skip if not relevant.

Walk us through local seo. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Do you serve customers from a physical location?
· Google Business Profile URL

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Do you serve customers from a physical location?
· Google Business Profile URL

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Do you serve customers from a physical location?

Google Business Profile URL

Please answer to continue.

Wrap up · 1 of 4 · ~1 min

Tracking & reporting

Walk us through tracking & reporting. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· How would you like to receive reports?
· KPIs that matter most

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· How would you like to receive reports?
· KPIs that matter most

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

How would you like to receive reports?

KPIs that matter most

Pick as many as feel right.

Please answer to continue.

Wrap up · 2 of 4 · ~1 min · 1 required

Timeline

Walk us through timeline. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· When would you like to start?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· When would you like to start?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

When would you like to start?* This question is required to continue.

Please answer to continue.

Wrap up · 3 of 4 · ~1 min · 1 required

Budget

Walk us through budget. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Monthly SEO budget

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Monthly SEO budget

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Monthly SEO budget* This question is required to continue.

A ballpark is fine. We'll talk specifics during scoping.

Please answer to continue.

Wrap up · 4 of 4 · ~2 min

Anything else

Walk us through anything else. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Anything else we should know?
· How did you hear about us?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Anything else we should know?
· How did you hear about us?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Anything else we should know?

How did you hear about us?

Please answer to continue.

Save & continue later

We'll save what you've answered so far and email you a one-tap link so you can pick up exactly where you left off — no login needed.

Your email

Send what you have?

We'll send answer now and reach out if we need more. You won't be able to add more from this link afterwards.

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Review your answers

Quick check before you send. Anything you skip can still be added later, but it speeds things up if it's in now.

Answered

Required (9)

required .

Website URL Required
In one sentence — what do you sell or offer? Required
How long has the site existed?

Primary goal of this SEO project Required
What does success look like in 6 months? Required
Geographic focus

Who is your ideal customer? Required
What language(s) does your site need to rank in?

List 5–10 keywords you want to rank for Required
Are there branded terms competitors are bidding on?

Top 3 organic competitors (URLs) Required
What do they do that you wish you did?

Have you done SEO before?
Has your traffic dropped recently?
Do you have access to Google Search Console / Analytics?

How much content do you publish today?
Who creates your content?
Do you want us to write content for you?

CMS / platform
Are devs available for fixes?
Any known technical issues (slow site, indexing problems, redirects)?

Have you done link building before?
Do you have a digital PR or outreach team?
Are there any links / placements you absolutely don't want us to pursue?

Do you serve customers from a physical location?
Google Business Profile URL

How would you like to receive reports?
KPIs that matter most

When would you like to start? Required

Monthly SEO budget Required

Anything else we should know?
How did you hear about us?

I'm happy with these answers. Foundry & Co can use them to scope the project and follow up at the email I gave.

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