Content brief

Content / Blog Brief

Tell us about your audience, your voice and what you want content to do for the business.

Brand · Web · SEO studio for ambitious teams. Tell us about your project — every answer helps us scope and price it accurately.

Your name Your email Company (optional) In one line, what do you need? (saves us reading time)

If you only finish this page, we already have enough to reach out.

3 short stages · about 10 min total · skip what you don't know

Add above to continue.

Rough answers are fine. You can send what you have any time after the first stage.

Download a PDF brief document Prefer paper? Print the questions and fill in offline.

Quick start · 1 of 2 · ~3 min · 1 required

About your business

Fill this section with your voice

Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

What does your business do?* This question is required to continue.

Website URL

Where do you publish content today?

Pick as many as feel right.

Please answer to continue.

Quick start · 2 of 2 · ~3 min · 2 required

Audience

Fill this section with your voice

Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Who are you writing for?* This question is required to continue.

What questions do they have that you can answer?* This question is required to continue.

Please answer to continue.

Project details · 1 of 2 · ~2 min · 1 required

Goals

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Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

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What do you want content to achieve?* This question is required to continue.

Pick as many as feel right.

How will you measure success?

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Project details · 2 of 2 · ~4 min

Voice & format

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Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Three words that describe your brand voice e.g. "warm, expert, irreverent"

Formats you want

Pick as many as feel right.

Brands whose content you admire

Things to avoid Topics, words, comparisons, AI-sounding phrases.

Please answer to continue.

Wrap up · 1 of 2 · ~2 min · 2 required

Cadence & budget

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Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

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How often do you want to publish?* This question is required to continue.

Who handles publishing today?

Monthly content budget* This question is required to continue.

A ballpark is fine — we'll talk specifics during scoping.

Please answer to continue.

Wrap up · 2 of 2 · ~2 min

Anything else

Fill this section with your voice

Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Anything else we should know?

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Send what you have?

We'll send answer now and reach out if we need more. You won't be able to add more from this link afterwards.

Almost done

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Quick check before you send — anything you skip can still be added later, but it speeds things up if it's in now.

Answered

Required (6)

required .

What does your business do? Required
Website URL
Where do you publish content today?

Who are you writing for? Required
What questions do they have that you can answer? Required

What do you want content to achieve? Required
How will you measure success?

Three words that describe your brand voice
Formats you want
Brands whose content you admire
Things to avoid

How often do you want to publish? Required
Who handles publishing today?
Monthly content budget Required

Anything else we should know?

I'm happy with these answers. Foundry & Co can use them to scope the project and follow up at the email I gave.

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