Content / Blog Brief

Tell us about your audience, your voice and what you want content to do for the business.

Voice-fillable: talk instead of typing You'll get a plain-English recap when you're done

Got a brief PDF? Drop it in and we'll fill the form

We pull out every field we can match — anything else lands in the catch-all notes section. You can edit any answer before submitting.

PDF · up to 15 MB

Reading the PDF — usually 10-20 seconds…

Extras from the PDF

These didn't fit any specific field. Copy them into the section that fits best, or just leave them here for the team.

Brand · Web · SEO studio for ambitious teams. Tell us about your project — every answer helps us scope and price it accurately.

Your name Your email Company (optional) In one line, what do you need? (saves us reading time)

If you only finish this page, we already have enough to reach out.

Save & continue later — email me this link

3 short stages · about 10 min total · skip what you don't know

Add above to continue.

Rough answers are fine. You can send what you have any time after the first stage.

Download a PDF brief document Prefer paper? Print the questions and fill in offline.

Quick start · 1 of 2 · ~3 min · 1 required

About your business

Walk us through about your business. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· What does your business do?
· Website URL
· Where do you publish content today?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· What does your business do?
· Website URL
· Where do you publish content today?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

What does your business do?* This question is required to continue.

Website URL

Where do you publish content today?

Pick as many as feel right.

Please answer to continue.

Quick start · 2 of 2 · ~3 min · 2 required

Audience

Walk us through audience. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Who are you writing for?
· What questions do they have that you can answer?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Who are you writing for?
· What questions do they have that you can answer?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Who are you writing for?* This question is required to continue.

What questions do they have that you can answer?* This question is required to continue.

Please answer to continue.

Project details · 1 of 2 · ~2 min · 1 required

Goals

Walk us through goals. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· What do you want content to achieve?
· How will you measure success?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· What do you want content to achieve?
· How will you measure success?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

What do you want content to achieve?* This question is required to continue.

Pick as many as feel right.

How will you measure success?

Please answer to continue.

Project details · 2 of 2 · ~4 min

Voice & format

Walk us through voice & format. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Three words that describe your brand voice
· Formats you want
· Things to avoid

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Three words that describe your brand voice
· Formats you want
· Things to avoid

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Three words that describe your brand voice e.g. "warm, expert, irreverent"

Formats you want

Pick as many as feel right.

Brands whose content you admire

Things to avoid Topics, words, comparisons, AI-sounding phrases.

Please answer to continue.

Wrap up · 1 of 2 · ~2 min · 2 required

Cadence & budget

Walk us through cadence & budget. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· How often do you want to publish?
· Who handles publishing today?
· Monthly content budget

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· How often do you want to publish?
· Who handles publishing today?
· Monthly content budget

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

How often do you want to publish?* This question is required to continue.

Who handles publishing today?

Monthly content budget* This question is required to continue.

A ballpark is fine. We'll talk specifics during scoping.

Please answer to continue.

Wrap up · 2 of 2 · ~2 min

Anything else

Walk us through anything else. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Anything else we should know?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Anything else we should know?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Anything else we should know?

Please answer to continue.

Save & continue later

We'll save what you've answered so far and email you a one-tap link so you can pick up exactly where you left off — no login needed.

Your email

Send what you have?

We'll send answer now and reach out if we need more. You won't be able to add more from this link afterwards.

Almost done

Review your answers

Quick check before you send. Anything you skip can still be added later, but it speeds things up if it's in now.

Answered

Required (6)

required .

What does your business do? Required
Website URL
Where do you publish content today?

Who are you writing for? Required
What questions do they have that you can answer? Required

What do you want content to achieve? Required
How will you measure success?

Three words that describe your brand voice
Formats you want
Brands whose content you admire
Things to avoid

How often do you want to publish? Required
Who handles publishing today?
Monthly content budget Required

Anything else we should know?

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