App / SaaS MVP Brief

Tell us about the product you want to ship. We'll come back with a scope, stack and realistic v1 timeline.

Voice-fillable: talk instead of typing You'll get a plain-English recap when you're done

Got a brief PDF? Drop it in and we'll fill the form

We pull out every field we can match — anything else lands in the catch-all notes section. You can edit any answer before submitting.

PDF · up to 15 MB

Reading the PDF — usually 10-20 seconds…

Extras from the PDF

These didn't fit any specific field. Copy them into the section that fits best, or just leave them here for the team.

Brand · Web · SEO studio for ambitious teams. Tell us about your project — every answer helps us scope and price it accurately.

Your name Your email Company (optional) In one line, what do you need? (saves us reading time)

If you only finish this page, we already have enough to reach out.

Save & continue later — email me this link

3 short stages · about 14 min total · skip what you don't know

Add above to continue.

Rough answers are fine. You can send what you have any time after the first stage.

Download a PDF brief document Prefer paper? Print the questions and fill in offline.

Quick start · 1 of 3 · ~3 min · 2 required

About the product

Walk us through about the product. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· What does your product do, in one sentence?
· Working name (if any)
· Is this a brand-new product or an evolution of an existing one?
· Existing product URL (if any)

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· What does your product do, in one sentence?
· Working name (if any)
· Is this a brand-new product or an evolution of an existing one?
· Existing product URL (if any)

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

What does your product do, in one sentence?* This question is required to continue.

Working name (if any)

Is this a brand-new product or an evolution of an existing one?* This question is required to continue.

Existing product URL (if any)

Please answer to continue.

Quick start · 2 of 3 · ~5 min · 2 required

Audience & problem

Walk us through audience & problem. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Who is the user?
· What pain are you solving?
· How are people solving this today?
· How will users discover the product?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Who is the user?
· What pain are you solving?
· How are people solving this today?
· How will users discover the product?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Who is the user?* This question is required to continue.

What pain are you solving?* This question is required to continue.

How are people solving this today?

How will users discover the product?

Pick as many as feel right.

Please answer to continue.

Quick start · 3 of 3 · ~4 min · 2 required

Core features

Just the v1 — we'll cut the rest.

Walk us through core features. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· List the must-have features for v1
· Nice-to-haves (for later)
· Does it need user accounts / login?
· Does it need to take payment?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· List the must-have features for v1
· Nice-to-haves (for later)
· Does it need user accounts / login?
· Does it need to take payment?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

List the must-have features for v1* One per line. Be ruthless — anything that isn't day-1 critical is out. This question is required to continue.

Nice-to-haves (for later)

Does it need user accounts / login?* This question is required to continue.

Does it need to take payment?

Please answer to continue.

Project details · 1 of 2 · ~4 min · 1 required

Platforms & tech

Walk us through platforms & tech. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Which platforms do you need?
· Any tech preferences or constraints?
· Third-party services we'll need to integrate with

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Which platforms do you need?
· Any tech preferences or constraints?
· Third-party services we'll need to integrate with

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Which platforms do you need?* This question is required to continue.

Pick as many as feel right.

Any tech preferences or constraints? E.g. "must run on AWS", "team only knows Python".

Third-party services we'll need to integrate with Stripe, Twilio, OpenAI, your CRM — list anything you know about.

Please answer to continue.

Project details · 2 of 2 · ~3 min · 1 required

Branding & design

Walk us through branding & design. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Do you have an existing brand / design system?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Do you have an existing brand / design system?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Do you have an existing brand / design system?* This question is required to continue.

Products whose design you admire

Upload any existing brand assets

PDFs, images, brand decks, anything that helps. Max 5 files · 25 MB each.

Please answer to continue.

Wrap up · 1 of 2 · ~1 min · 2 required

Timeline & budget

Walk us through timeline & budget. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· When do you need v1 in users' hands?
· Build budget
· Do you have a monthly maintenance / iteration budget?

For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· When do you need v1 in users' hands?
· Build budget
· Do you have a monthly maintenance / iteration budget?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

When do you need v1 in users' hands?* This question is required to continue.

Build budget* This question is required to continue.

A ballpark is fine. We'll talk specifics during scoping.

Do you have a monthly maintenance / iteration budget?

Please answer to continue.

Wrap up · 2 of 2 · ~2 min

Anything else

Walk us through anything else. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover

· Anything else we should know?

Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.

Up to 90 seconds · you can edit everything before submitting

Listening…

s · max 90s

Cover when you can

· Anything else we should know?

Listening to your recording, this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Anything else we should know?

Please answer to continue.

Save & continue later

We'll save what you've answered so far and email you a one-tap link so you can pick up exactly where you left off — no login needed.

Your email

Send what you have?

We'll send answer now and reach out if we need more. You won't be able to add more from this link afterwards.

Almost done

Review your answers

Quick check before you send. Anything you skip can still be added later, but it speeds things up if it's in now.

Answered

Required (10)

required .

What does your product do, in one sentence? Required
Working name (if any)
Is this a brand-new product or an evolution of an existing one? Required
Existing product URL (if any)

Who is the user? Required
What pain are you solving? Required
How are people solving this today?
How will users discover the product?

List the must-have features for v1 Required
Nice-to-haves (for later)
Does it need user accounts / login? Required
Does it need to take payment?

Which platforms do you need? Required
Any tech preferences or constraints?
Third-party services we'll need to integrate with

Do you have an existing brand / design system? Required
Products whose design you admire
Upload any existing brand assets

When do you need v1 in users' hands? Required
Build budget Required
Do you have a monthly maintenance / iteration budget?

Anything else we should know?

I'm happy with these answers. Foundry & Co can use them to scope the project and follow up at the email I gave.

Tick the confirmation box above to send.

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