Foundry & Co
App brief

App / SaaS MVP Brief

Tell us about the product you want to ship. We'll come back with a scope, stack and realistic v1 timeline.

Brand · Web · SEO studio for ambitious teams. Tell us about your project — every answer helps us scope and price it accurately.

3 short stages · about 14 min total · skip what you don't know

Add above to continue.

Rough answers are fine. You can send what you have any time after the first stage.

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Quick start · 1 of 3 · ~3 min · 2 required

About the product

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Just talk through your answers — we'll fill in what we can hear.
Recording…
s · max 90s
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What we heard:
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Quick start · 2 of 3 · ~5 min · 2 required

Audience & problem

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Recording…
s · max 90s
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What we heard:
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Quick start · 3 of 3 · ~4 min · 2 required

Core features

Just the v1 — we'll cut the rest.

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Just talk through your answers — we'll fill in what we can hear.
Recording…
s · max 90s
Listening to your recording — this takes a few seconds…
What we heard:
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Please answer to continue.
Project details · 1 of 2 · ~4 min · 1 required

Platforms & tech

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Recording…
s · max 90s
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What we heard:
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Project details · 2 of 2 · ~3 min · 1 required

Branding & design

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Recording…
s · max 90s
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Wrap up · 1 of 2 · ~1 min · 2 required

Timeline & budget

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Recording…
s · max 90s
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Wrap up · 2 of 2 · ~2 min

Anything else

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Just talk through your answers — we'll fill in what we can hear.
Recording…
s · max 90s
Listening to your recording — this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.

Send what you have?

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Answered
Required (10)

required .

What does your product do, in one sentence? Required
Working name (if any)
Is this a brand-new product or an evolution of an existing one? Required
Existing product URL (if any)
Who is the user? Required
What pain are you solving? Required
How are people solving this today?
How will users discover the product?
List the must-have features for v1 Required
Nice-to-haves (for later)
Does it need user accounts / login? Required
Does it need to take payment?
Which platforms do you need? Required
Any tech preferences or constraints?
Third-party services we'll need to integrate with
Do you have an existing brand / design system? Required
Products whose design you admire
Upload any existing brand assets
When do you need v1 in users' hands? Required
Build budget Required
Do you have a monthly maintenance / iteration budget?
Anything else we should know?

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