App brief

App / SaaS MVP Brief

Tell us about the product you want to ship. We'll come back with a scope, stack and realistic v1 timeline.

Brand · Web · SEO studio for ambitious teams. Tell us about your project — every answer helps us scope and price it accurately.

Your name Your email Company (optional) In one line, what do you need? (saves us reading time)

If you only finish this page, we already have enough to reach out.

3 short stages · about 14 min total · skip what you don't know

Add above to continue.

Rough answers are fine. You can send what you have any time after the first stage.

Download a PDF brief document Prefer paper? Print the questions and fill in offline.

Quick start · 1 of 3 · ~3 min · 2 required

About the product

Fill this section with your voice

Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

What does your product do, in one sentence?* This question is required to continue.

Working name (if any)

Is this a brand-new product or an evolution of an existing one?* This question is required to continue.

Existing product URL (if any)

Please answer to continue.

Quick start · 2 of 3 · ~5 min · 2 required

Audience & problem

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Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

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Who is the user?* This question is required to continue.

What pain are you solving?* This question is required to continue.

How are people solving this today?

How will users discover the product?

Pick as many as feel right.

Please answer to continue.

Quick start · 3 of 3 · ~4 min · 2 required

Core features

Just the v1 — we'll cut the rest.

Fill this section with your voice

Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

List the must-have features for v1* One per line. Be ruthless — anything that isn't day-1 critical is out. This question is required to continue.

Nice-to-haves (for later)

Does it need user accounts / login?* This question is required to continue.

Does it need to take payment?

Please answer to continue.

Project details · 1 of 2 · ~4 min · 1 required

Platforms & tech

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Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Which platforms do you need?* This question is required to continue.

Pick as many as feel right.

Any tech preferences or constraints? E.g. "must run on AWS", "team only knows Python".

Third-party services we'll need to integrate with Stripe, Twilio, OpenAI, your CRM — list anything you know about.

Please answer to continue.

Project details · 2 of 2 · ~3 min · 1 required

Branding & design

Fill this section with your voice

Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Do you have an existing brand / design system?* This question is required to continue.

Products whose design you admire

Upload any existing brand assets

PDFs, images, brand decks — anything that helps.

Please answer to continue.

Wrap up · 1 of 2 · ~1 min · 2 required

Timeline & budget

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Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

When do you need v1 in users' hands?* This question is required to continue.

Build budget* This question is required to continue.

A ballpark is fine — we'll talk specifics during scoping.

Do you have a monthly maintenance / iteration budget?

Please answer to continue.

Wrap up · 2 of 2 · ~2 min

Anything else

Fill this section with your voice

Just talk through your answers — we'll fill in what we can hear.

Recording…

s · max 90s

Listening to your recording — this takes a few seconds…

What we heard:

Please double-check the answers below before continuing.

Anything else we should know?

Please answer to continue.

Send what you have?

We'll send answer now and reach out if we need more. You won't be able to add more from this link afterwards.

Almost done

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Quick check before you send — anything you skip can still be added later, but it speeds things up if it's in now.

Answered

Required (10)

required .

What does your product do, in one sentence? Required
Working name (if any)
Is this a brand-new product or an evolution of an existing one? Required
Existing product URL (if any)

Who is the user? Required
What pain are you solving? Required
How are people solving this today?
How will users discover the product?

List the must-have features for v1 Required
Nice-to-haves (for later)
Does it need user accounts / login? Required
Does it need to take payment?

Which platforms do you need? Required
Any tech preferences or constraints?
Third-party services we'll need to integrate with

Do you have an existing brand / design system? Required
Products whose design you admire
Upload any existing brand assets

When do you need v1 in users' hands? Required
Build budget Required
Do you have a monthly maintenance / iteration budget?

Anything else we should know?

I'm happy with these answers. Foundry & Co can use them to scope the project and follow up at the email I gave.

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