CreativePixels
Seo brief

SEO Brief

Help us understand what you sell, who you sell to, and where you stand in search today.

Voice-fillable: talk instead of typing You'll get a plain-English recap when you're done

We design websites, brands and SEO that move the needle. Tell us about your project — every answer helps us scope and price it accurately.

3 short stages · about 16 min total · skip what you don't know

Add above to continue.

Rough answers are fine. You can send what you have any time after the first stage.

Download a PDF brief document Prefer paper? Print the questions and fill in offline.
Quick start · 1 of 5 · ~3 min · 2 required

About your business

Walk us through about your business. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · Website URL
  • · In one sentence — what do you sell or offer?
  • · How long has the site existed?
For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · Website URL
  • · In one sentence — what do you sell or offer?
  • · How long has the site existed?
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Quick start · 2 of 5 · ~3 min · 2 required

Goals

Walk us through goals. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · Primary goal of this SEO project
  • · What does success look like in 6 months?
  • · Geographic focus
For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · Primary goal of this SEO project
  • · What does success look like in 6 months?
  • · Geographic focus
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Quick start · 3 of 5 · ~2 min · 1 required

Audience

Walk us through audience. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · Who is your ideal customer?
  • · What language(s) does your site need to rank in?
Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · Who is your ideal customer?
  • · What language(s) does your site need to rank in?
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Quick start · 4 of 5 · ~2 min · 1 required

Keyword targets

Walk us through keyword targets. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · List 5–10 keywords you want to rank for
  • · Are there branded terms competitors are bidding on?
Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · List 5–10 keywords you want to rank for
  • · Are there branded terms competitors are bidding on?
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Quick start · 5 of 5 · ~3 min · 1 required

Competitors

Walk us through competitors. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · Top 3 organic competitors (URLs)
  • · What do they do that you wish you did?
Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · Top 3 organic competitors (URLs)
  • · What do they do that you wish you did?
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Project details · 1 of 5 · ~2 min

Current state

Walk us through current state. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · Have you done SEO before?
  • · Has your traffic dropped recently?
  • · Do you have access to Google Search Console / Analytics?
For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · Have you done SEO before?
  • · Has your traffic dropped recently?
  • · Do you have access to Google Search Console / Analytics?
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Project details · 2 of 5 · ~1 min

Content

Walk us through content. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · How much content do you publish today?
  • · Who creates your content?
  • · Do you want us to write content for you?
For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · How much content do you publish today?
  • · Who creates your content?
  • · Do you want us to write content for you?
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Project details · 3 of 5 · ~3 min

Technical

Walk us through technical. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · CMS / platform
  • · Are devs available for fixes?
  • · Any known technical issues (slow site, indexing problems, redirects)?
For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · CMS / platform
  • · Are devs available for fixes?
  • · Any known technical issues (slow site, indexing problems, redirects)?
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Project details · 4 of 5 · ~2 min

Backlinks & PR

Walk us through backlinks & pr. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · Have you done link building before?
  • · Do you have a digital PR or outreach team?
  • · Are there any links / placements you absolutely don't want us to pursue?
For example: "We're a small skincare brand, our budget's around fifteen grand, we'd love to launch by September. Goals are mostly to look more premium and convert better on mobile."
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · Have you done link building before?
  • · Do you have a digital PR or outreach team?
  • · Are there any links / placements you absolutely don't want us to pursue?
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Project details · 5 of 5 · ~1 min

Local SEO

Skip if not relevant.

Walk us through local seo. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · Do you serve customers from a physical location?
  • · Google Business Profile URL
Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · Do you serve customers from a physical location?
  • · Google Business Profile URL
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Wrap up · 1 of 4 · ~1 min

Tracking & reporting

Walk us through tracking & reporting. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · How would you like to receive reports?
  • · KPIs that matter most
Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · How would you like to receive reports?
  • · KPIs that matter most
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Wrap up · 2 of 4 · ~1 min · 1 required

Timeline

Walk us through timeline. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · When would you like to start?
Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · When would you like to start?
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Wrap up · 3 of 4 · ~1 min · 1 required

Budget

Walk us through budget. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · Monthly SEO budget
Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · Monthly SEO budget
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.
Wrap up · 4 of 4 · ~2 min

Anything else

Walk us through anything else. Talk to us like you'd explain it to a friend over coffee.

We'll listen, transcribe what you said, and fill in the fields below for you to review.

Try to cover
  • · Anything else we should know?
  • · How did you hear about us?
Just speak naturally. Pauses, "ums", and changing your mind are all fine. We'll sort the answer out.
Up to 90 seconds · you can edit everything before submitting
Listening…
s · max 90s
Cover when you can
  • · Anything else we should know?
  • · How did you hear about us?
Listening to your recording, this takes a few seconds…
What we heard:
Please double-check the answers below before continuing.
Please answer to continue.

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Answered
Required (9)

required .

Website URL Required
In one sentence — what do you sell or offer? Required
How long has the site existed?
Primary goal of this SEO project Required
What does success look like in 6 months? Required
Geographic focus
Who is your ideal customer? Required
What language(s) does your site need to rank in?
List 5–10 keywords you want to rank for Required
Are there branded terms competitors are bidding on?
Top 3 organic competitors (URLs) Required
What do they do that you wish you did?
Have you done SEO before?
Has your traffic dropped recently?
Do you have access to Google Search Console / Analytics?
How much content do you publish today?
Who creates your content?
Do you want us to write content for you?
CMS / platform
Are devs available for fixes?
Any known technical issues (slow site, indexing problems, redirects)?
Have you done link building before?
Do you have a digital PR or outreach team?
Are there any links / placements you absolutely don't want us to pursue?
Do you serve customers from a physical location?
Google Business Profile URL
How would you like to receive reports?
KPIs that matter most
When would you like to start? Required
Monthly SEO budget Required
Anything else we should know?
How did you hear about us?

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